Your First The Row Handbag: How to Choose

This purchase is typically tackled from the wrong end. The silhouette arrives first, seen in photographs, the price second, and the second-guessing third. A more useful order runs budget first, then the way you actually carry things, then material, and a name last. Observed 2026 market prices run from $590 for a Double Travel Wallet to $6,900 for the Marco Bag, which makes the model the last variable rather than the first. Every figure quoted here is an observed market price recorded in September 2026 rather than an official list, since the house publishes none. This is about bags only, and it assumes you intend to use the thing rather than shelve it.

Let the Budget Band Come First

Sorted by observed price, the range falls into three bands, and knowing your band spares you weeks of scrolling. Running roughly $590 to $1,500 in 2026, the entry band is richer in genuinely usable row handbags than the price would suggest. The middle band, roughly $1,550 to $3,500, covers the totes, the small shoulder bags and most of the crossbody line. The top band, roughly $3,600 to $6,900, is where the Margaux family, the India and Agnes top-handles, and the large Marlo and Alger totes sit. The lower bands are not junior versions of the upper ones; construction language and hardware finish stay constant across the range. A decided band turns a list of dozens into a https://stlaurentbag.com/tote-bags/ shortlist of a handful.

  • Entry tier, about $590 to $1,500: Double Travel Wallet $590, Boone Tote $900, Cecily Mini Tote $950, Sally $1,000, N/S Park Crossbody $1,290, Half Moon $1,390, Idaho $1,420
  • The $1,550 to $3,500 band: Park totes in all sizes, Bourse Clutch $1,590, Alix $1,900, Marcel from $2,300, Parker from $2,900
  • The $3,600 to $6,900 band: Soft Margaux 10 $3,650, Marlo Tote $4,300, Agnes 12 $4,400, Alger Tote $4,900, Iowa Duffle $5,180, Marco Bag $6,900

Fit the Bag to How You Carry Things

With the band decided, the productive question is what ends up in the bag on an ordinary day. Three carrying jobs account for the silhouettes, and most regret comes from buying across the divide between them. Phone, keys, cardholder: that day is served by a structured small shoulder bag or crossbody. If a laptop, notebook and water bottle travel with you, the answer is a soft tote with real depth. A bag asked to do both ends up too big for the first job and too structured for the second. The three shortlists below take each job in turn.

If the job is daily carry

Four names cover the small daily brief, the Half Moon at $1,390, the 90’s Bag at $1,090, the N/S Park Crossbody at $1,290 and the Bourse Clutch at $1,590. The Half Moon and the Bourse are both confirmed Made in Italy on the brand’s own product pages, which matters at this price. Published dimensions for the Half Moon come to 8 x 13.5 x 2.5 inches; sources conflict, so take it as the official number, not a settled one. At 10.2 x 6.5 x 2.3 inches, the Bourse brings together a calfskin exterior, a nappa lining, a hinged frame closure and a hidden adjustable shoulder strap. The practical test for a small bag is what it does empty, and all four pass. Any of them is a defensible first row bag without touching the top band.

The everything-bag answer

If you want a The Row tote bag, the Park family is the obvious start and the widest in price. N/S Park Tote was observed at $1,550 to $1,620 small, $1,650 to $1,950 medium and $1,990 to $3,250 large, with Park Tote small and medium at $1,450 to $1,620. Park Tote Three, including edge, stitch and canvas versions, ran $1,750 to $2,400, and XL Park Tote $2,490, with an XL Stitched at $4,570. Above that line, Marlo Tote was observed at $4,300 and Alger Tote at $4,900. Boone Tote at $900 and Brian Tote at $1,100 to $1,200 cover the same job in lighter materials at the bottom of the range. Sizing up is the typical regret here, because an underfilled soft tote loses the shape that distinguishes it.

If the flagship is the point

If the Margaux is what brought you here, the current route is the Soft Margaux or the Margaux Shoulder rather than the original. Soft Margaux 10 was observed at $3,650 in calfskin with a cotton herringbone lining, 10 x 7 x 7.5 inches, a 5-inch handle drop, palladium-plated hardware, interior toggle closure, belted side gussets, protective metal feet, a removable shoulder strap and one card slot, Made in Italy. Soft Margaux 12 shares that construction at 12 x 9 x 7.5 inches with two card slots and a zip pocket, observed at $4,350. Margaux Shoulder 12 was recorded at $4,900 in calfskin with a lambskin lining, 14.75 x 9 x 5 inches, featuring elongated tubular handles, signature adjustable buckles and narrowed gusseted side panels. The Soft version differs from the original by adding the metal feet, interior toggle, belted gussets, zip pocket and card slots. Reports that the original has been discontinued are common but have never been confirmed by the brand.

Start With the Size Number

The number in a model name is the bag’s width in inches, which strips out most of the guesswork. That holds for Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. The gap between two numbers is therefore measurable, not a marketing tier. What a two-inch step really changes is contents, not the way the bag reads on the body. Before ordering, lay a ruler across whatever you carry now and compare. This one habit prevents the most common and most expensive first-purchase mistake.

Material: Leather, Suede or Lighter

Price responds to material more than to size, and maintenance responds to it more sharply again. Suede carries a consistent premium over calfskin on the same silhouette: India 10.00 was observed at $3,850 in leather against $5,370 in suede, and Agnes 15 at $5,000 against $5,800. Calfskin appears in smooth, matte grained, saddle and polished finishes, with lambskin and nappa used mostly as linings. There are canvas, nylon, sisal and raffia versions, cheaper but the least serviceable materials in the line. No brand-issued care protocol exists, so treat all care advice, this included, as material-appropriate general guidance. Calfskin in a neutral colour carries the least risk on a first purchase.

Three Realistic Places to Start

Rather than a ranking, the table puts plausible first purchases alongside each other. Every row covers a different carrying job and a different band, priced at observed 2026 market levels. None of these are official prices, and figures differ from retailer to retailer. Where the model was broken out, the retention column gives the Rebag CLAIR 2025 finding, which is observed market behaviour and not investment advice. A blank means the report did not separate that model out. Treat it as a cross-check on your thinking rather than a substitute for it.

Starting option Observed 2026 price Works best for CLAIR 2025 value retention
90’s Bag $1,090 Least expensive signature silhouette No model-level figure; flagged as a riser
N/S Park Crossbody $1,290 Hands-free daily carry Not reported separately
Half Moon $1,390 A small everyday bag; Made in Italy Shoulder version at 106%
Bourse Clutch $1,590 Evening use, hidden strap included Not reported separately
N/S Park Tote Medium $1,650 to $1,950 Everyday volume, laptop included The report’s highest at 146%
Soft Margaux 10 $3,650 The flagship silhouette; Made in Italy Margaux Tote at 107%

Where to Buy, and What Resale Adds

The bags sell first-hand through the house’s own webstore and its boutiques in Los Angeles, New York, London, Paris and Amagansett. On the multi-brand side, the confirmed list runs Bergdorf Goodman, Neiman Marcus, Net-a-Porter, Mytheresa, FARFETCH, FWRD, SSENSE, Selfridges, Lane Crawford, Moda Operandi and Cettire, plus independents such as A’maree’s and Savannahs, while off-price and archive stock sits with The Outnet. At 97% value retention in the Rebag CLAIR 2025 report, the brand entered the unicorn tier of 85% and above for the first time, trailing only Telfar, Hermes and Goyard. It is observed behaviour and not a guarantee, and the strength is concentrated: canvas, nylon, sisal and seasonal colours discount, while black and neutral calfskin carries the story. No serial number, date code or authenticity card system exists, which leaves pre-owned buying to physical inspection and platform authentication. Poshmark and eBay are flagged in sources as higher counterfeit risk.

  1. Set the budget band before a single model gets a look
  2. Name the carrying job: small daily, full tote, or flagship
  3. Measure the size number against what you already carry
  4. Take calfskin unless you genuinely want to look after suede
  5. Buy new from the brand or a confirmed stockist, or pre-owned only where authentication happens in hand